An interactive basketball game turned fans into players and screen time into brand time.

‍

2degrees wanted to activate their sponsorship of the NZ Breakers in a way that went beyond courtside branding. The challenge was to create a game outside the game, connecting with fans before, during, and after each match.

‍

In partnership with Darkhorse and 2degrees, we launched a web-based game called Speedball. Each week, fans had to beat the Breakers’ real-world score by flicking basketballs into a virtual hoop. The more points they scored, the more they could redeem for prizes and phone credit.

‍

The campaign ran across the season and was integrated with live match results and Breakers content. The game worked across mobile and desktop with weekly prize drops to keep players coming back.

‍

Over 20,000 fans played, spending more than 7,000 hours in-game. The average play time hit 22 minutes, delivering 305 days of continuous brand interaction.

‍