Allpress is a global coffee brand born in New Zealand. Partnering with Cure Parkinson’s, we created a fundraising campaign that turned giving into a shared and meaningful act.
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We called it Cup for a Cure. Instead of asking for donations, we offered something in return, a cup of Allpress coffee. A custom site allowed people to donate, claim their coffee, and unlock limited edition bundles as a thank you for larger gifts. The campaign lived across digital ads, outdoor media, and in-store activations, with billboards, posters, and social content guiding people directly to donate.
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Cup for a Cure raised $89,000 for Parkinson’s research while bringing the community together around coffee and a cause worth supporting.

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