Try Supie was a growth campaign created to attract new customers and introduce them to Supie’s alternative grocery model.

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The campaign offered $200 worth of free products, spread over four orders. This gave people a clear reason to try the platform and experience its value first-hand.

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It was delivered across social, influencer, and earned media channels. Within 12 weeks, the campaign brought in over 15,000 new customers.

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Try Supie helped scale the business quickly, built trust through repeated engagement, and turned trial into long-term behaviour.

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