Try Supie was a growth campaign created to attract new customers and introduce them to Supie’s alternative grocery model.
The campaign offered $200 worth of free products, spread over four orders. This gave people a clear reason to try the platform and experience its value first-hand.
It was delivered across social, influencer, and earned media channels. Within 12 weeks, the campaign brought in over 15,000 new customers.
Try Supie helped scale the business quickly, built trust through repeated engagement, and turned trial into long-term behaviour.